Advertising And Marketing Quotes by Stephen Leacock, Leo Burnett, David Ogilvy, Norman Douglas, William Bernbach, J. B. Priestley and many others.
Advertising: the science of arresting the human intelligence long enough to get money from it.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
The consumer isn’t a moron; she is your wife.
You can tell the ideals of a nation by its advertisements.
Nobody counts the number of ads you run; they just remember the impression you make.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.’
Living in an age of advertisement, we are perpetually disillusioned.
Half the money I spend on advertising is wasted; the trouble is I don’t know which half.
The trouble with us in America isn’t that the poetry of life has turned to prose, but that it has turned to Advertising copy.
The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing.
Content is anything that adds value to the reader’s life.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
The advertisement is the most truthful part of a newspaper.
In advertising, not to be different is virtually suicidal.
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
