Advertising And Marketing Quotes

Advertising And Marketing Quotes by Stephen Leacock, Leo Burnett, David Ogilvy, Norman Douglas, William Bernbach, J. B. Priestley and many others.

Advertising: the science of arresting the human intelli

Advertising: the science of arresting the human intelligence long enough to get money from it.
Stephen Leacock
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
David Ogilvy
The consumer isn’t a moron; she is your wife.
David Ogilvy
You can tell the ideals of a nation by its advertisements.
Norman Douglas
Nobody counts the number of ads you run; they just remember the impression you make.
William Bernbach
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David Ogilvy
Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.’
Leo Burnett
Living in an age of advertisement, we are perpetually disillusioned.
J. B. Priestley
Half the money I spend on advertising is wasted; the trouble is I don’t know which half.
John Wanamaker
The trouble with us in America isn’t that the poetry of life has turned to prose, but that it has turned to Advertising copy.
Louis Kronenberger
The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing.
Saul Berman
Content is anything that adds value to the reader’s life.
Avinash Kaushik
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker
The advertisement is the most truthful part of a newspaper.
Thomas Jefferson
In advertising, not to be different is virtually suicidal.
William Bernbach
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
David Ogilvy