Building A Brand Quotes by Karen Walker, Alan Kay, Martin Lindstrom, Al Ries, Tony Hsieh, Bill Gates and many others.
I always think of it you know building a business, building a brand, a friend of mine gave me a metaphor for it which I think is really true it’s like building coral, you don’t see it happening it’s just little little little and when you step back you think wow.
The best way to predict the future is to invent it.
I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.
The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
A great brand is a story that never stops unfolding.
Your most unhappy customers are your greatest source of learning.
The best way to predict the future is to study the past, or prognosticate.
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
Design is not just what it looks like and feels like. Design is how it works.
A great brand is a story that’s never completely told.
We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.