Steve Jobs Quotes

I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

It’s not the tools that you have faith in – tools are just tools. They work, or they don’t work. It’s people you have faith in or not. Yeah, sure, I’m still optimistic I mean, I get pessimistic sometimes but not for long.

The system is that there is no system. That doesn’t mean we don’t have process. Apple is a very disciplined company, and we have great processes. But that’s not what it’s about. Process makes you more efficient.

Sometimes life hits you in the head with a brick. Don’t lose faith.

Our goal is to make the best devices in the world, not to be the biggest.

I get asked a lot why Apple’s customers are so loyal. It’s not because they belong to the Church of Mac! That’s ridiculous.

I’ve always wanted to own and control the primary technology in everything we do.

It took us three years to build the NeXT computer. If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to them – not something they’d want now.

Great things in business are never done by one person, they’re done by a team of people.

Design is not just what it looks like and feels like. Design is how it works.

I’m an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.

And no, we don’t know where it will lead. We just know there’s something much bigger than any of us here.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.

Older people sit down and ask, ‘What is it?’ but the boy asks, ‘What can I do with it?’.

We made the buttons on the screen look so good you’ll want to lick them.

For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

I’ll always stay connected with Apple. I hope that throughout my life I’ll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I’m not there, but I’ll always come back.